Strategic Marketing Communications = Real Results

We’re here to make our clients shine. Here are a few examples of our results.

Robins Foundation

NONPROFIT

  • Robins Foundation supports and funds access to high-quality early care and educational experiences for children and programs that make the Richmond region a dynamic and vibrant community.

    As the foundation evolved, it wanted to communicate leadership transitions and a new strategic focus. These changes required a thoughtful, strategic approach to engage stakeholders for endorsement and support.

  • Be proactive and strategic in all communications to all stakeholders.

  • Wythe Ave developed the communications strategy, including messaging maps for multiple stakeholder audiences. Our team led the strategic communications roll-out, which included board communications and targeted outreach to stakeholder audiences.

    The foundation built trust and deepened stakeholder relationships by taking a proactive approach to messaging and outreach.

    • Communications strategy

    • Message Maps/Talking points

    • Communications channel planning

    • Content strategy

    • Content creation & execution

    • Website project management & content development

    • Vendor selection and management

    • Presentations and board communications

    • Communications infrastructure

  • As a result of the strategic communications strategy and roll-out, Robins Foundation increased the trust and engagement among its diverse stakeholder audiences.

““The strategic insights offered by the Wythe Ave team, even beyond just communications, are invaluable. The team is great at listening, reflecting, and authentically representing the Robins Foundation’s voice. Their work is excellent, and they are dedicated and committed to our success.” ”
— Chris Chin, President & CEO, Robins Foundation

TECH

  • SearchBlox simplifies search for complex enterprise clients. The company uses AI-driven products to securely deliver the right data to the right user at the right time.

    Historically, SearchBlox sold its solutions to IT and other technology-focused buyers. But, to achieve its growth goals, it needed to reach C-level executives making major software investment decisions.

  • Wythe Ave knew SearchBlox needed to maintain strong marketing direct to tech audiences while creating the positioning and content strategy that appeals to non-tech, C-level executives.

  • Wythe Ave identified that C-level executives wanted to understand, in business terms, the impact that SearchBlox would have on their customers’ experiences and their company’s bottom line.

    We developed an education-driven content strategy to help the C-suite understand how SearchBlox solutions enhance the user experience, drive new revenue, and positively impact the bottom line.

    • Marketing and brand strategy

    • Audience personas

    • Message maps

    • Go-to-market strategy

    • Brand positioning, identity, and brand guidelines

    • Graphic design

    • Website design & development

    • Search engine optimization

    • Social media

    • Email marketing

    • Project management

    • Event strategy & design

    • New modern brand and website

    • Increased number of prospect demos

    • Increased email marketing engagement

    • Increased event participation

““The Wythe Ave team helped us fine-tune our marketing strategy and led us through our brand transformation. They do an outstanding job in the execution of the marketing activities towards the strategy. “”
— Timo Selvaraj, Chief Product Officer

NONPROFIT

  • Facing low enrollment and impacts to grant funding, The Children’s Center turned to Wythe Ave to increase enrollment and streamline the process for onboarding new program participants.

  • As part of our strategic planning and research process, Wythe Ave identified that a lack of name recognition was a key factor in the low response rates of prospective program participants.

    In addition, we identified ways the website could streamline the intake and enrollment process.

  • With these key insights in hand, Wythe Ave created a brand, messaging, and engagement strategy to improve user experience and engage key audiences more efficiently and effectively.

    • Stakeholder research

    • Communications strategy

    • Brand strategy

    • Website audit

    • Website design and development

    • Board of Directors engagement

    • Graphic design

    • Project management

    • Launched new website that delivers strategic business results

    • Streamlined intake and enrollment process

    • Positive feedback from stakeholders.

““Wythe Ave helped the Children’s Center redesign our website with intentionality, taking into account our challenges as a non-profit organization and the needs of our primary audience. We would not have been able to pull off such a professional website without their expertise in user experience, copywriting and design.””
— Anne Bruehl, Health/Mental Health Director, The Children's Center

Singlestone

TECH

  • Singlestone is a tech consulting firm known for its human-centered approach to optimizing organizations.

    At a key inflection point in the company’s trajectory, they needed marketing counsel on “where to play” and “how to win.”

  • Historically, Singlestone grew successfully through referrals and word-of-mouth. Wythe Ave identified that Singlestone was ready to create a meaningful marketing infrastructure to catapult the company into its next chapter of growth.

  • Wythe Ave guided the CEO in identifying immediate and long-term marketing strategies to support the company’s continued growth.

    We helped Singlestone to find the right in-house marketing manager to execute initiatives to drive the company’s business forward.

    In addition, Wythe Ave guided the development and execution of a webinar to drive qualified leads in a new business category.

    • CEO thought-partnership

    • Marketing team leadership

    • Positioning & go-to-market strategies

    • Strategic planning

    • Promoted webinar strategy & implementation support

    • Marketing infrastructure consulting

    • Project management

    • Impactful rebrand and website relaunch

    • Identified the right fit marketing manager hire

    • Successful spinoff of several lines of business

    • 50+ new leads from webinar strategy

““We appreciated the team’s ability to make a decision and drive projects forward. We now have a clear vision of where and how we should grow.””
— Marketing Manager, SingleStone